Position: Marketing Manager

ABOUT US MTY

MTY Food Group, a franchisor a restaurant, is a family whose heart beats to the rhythm of its brands, the very soul of its multi-branded strategy. For over 40 years, it has been increasing its presence by delivering new concepts in quick-service restaurants and making acquisitions and strategic alliances that have allowed MTY Group to reach new heights year after year.

By combining new trends with operational know-how, the brands forming the MTY Group now touch the lives of millions of people every year.

With over 90 brands and 7000 locations worldwide and the multitude of flavours of its many brands, MTY is able to satisfy the different tastes and needs of consumers every day.

Country Style is part of the MTY Group family of brands and as the marketing lead for the brand you will be responsible for providing leadership in the planning, development and implementation of Food & Beverage innovation and strategic consumer marketing activities to drive growth and profitability. In addition, this position will be responsible for developing strategic insights & business plans to meet sales objectives by closely monitoring business, category, consumer, and competitive trends within the industry and identifying the relevant implications and opportunities. This role develops, executes & oversees marketing programs and will have responsibility to ensure all consumer marketing activities are consistent with the articulated brand strategies. Lastly, this role leads a cross-functional team on new product introductions and execution of brand-building initiatives.

Key responsibilities include:

· Establishing, maintaining and providing expert knowledge of the Country Style brand including sales, category insights, market trends, consumer needs and competitive threats.

· Contribute to the development of annual strategic plan for the brand including pricing strategies.

· Lead annual marketing plan including sales targets and associated budget spend management.

· Specific focus on development and growth with off-premises digital sales via online/mobile orders, loyalty and delivery.

· Oversee the execution of national, local store marketing communication initiatives ensuring consistent brand positioning and visual identity.

· Leads cross functional team ensuring critical paths, details and timelines and deliverables.

· Manages the day-to-day business processes for the brand.

· Develops business presentations for key stakeholders.

About you:

• Strong strategic planning, problem solving with both analytical skills and creative thinking.
• Strong business acumen with ability to translate insights into actionable recommendations.
• Effective project management skills with the ability to inspire and motivate cross-functional teams.
• Experience with new product innovation from ideation to commercialization
• Exceptional communication and business presentation skills
• Proven ability to manage ambiguity and thrives in an environment of change.

Requirements:

– Post secondary degree in Marketing or Business and a minimum of 3-5 years of relevant marketing experience.

– Experience working in the food industry or franchise environment an asset.

– Experience managing digital/social marketing campaigns including SEO. Experience with Google Ads and Google Analytics considered a strong asset.

– Strong working knowledge of Microsoft Office

What we offer you:

• Casual business attire workplace

• Hybrid schedule with 2 team office days at our Richmond Hill office & work from home flexibility for part of the week.

• Standard company health and dental plans

• Employee Profit Sharing Plan with matching employer contributions

• Flex hours year round

• Monthly company wide recognition awards with quarterly and yearly winners